Pay Per Click (PPC) Bid Monitoring and Optimization
If you've ever tried to run a PPC campaign on your own, you probably sat in front of your computer for hours adjusting bid amounts. Did you try to increase your bids to rank #1 and winded up exhausting your budget in a couple of hours? Or, did you keep bids low to preserve your budget only to end up with no leads?
For the untrained advertiser, running a pay per click campaign can be both time consuming and expensive - spending too much for clicks, losing opportunities when your budget falls short, and the value of your time.
Have you ever heard of a search engine that tells you that you're bidding too HIGH on a keyword? Not!
With our pay per click management program featuring bid optimization, you don't have to worry about that. Best of all, you don't have to do any work. We monitor and manage your bids for you automatically while you focus on what you're good at - running your business.
How Bid Optimization Works
First, our system performs a keyword search on all your keywords by querying the pay per click search engines. It gains information to tell you what your current position would be based on your bid amount. It also returns a list of competitors bidding information.
Then, it updates your bid by sending the bid changes to your PPC account and update your cost per click (CPC).
This process runs daily, so your bids are constantly monitored and maintained to ensure you get the best placement and best value.
You can designate where you want your ad to show up:
- What position? (#1, #2, #3...)
- Above or below a specific competitor
- At the best value between any range
- Many more options
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