Pay Per Click Ad Management (PPC)
What is PPC?
PPC stands for Pay Per Click. It is a form of online advertising where you bid on keywords. In a typical scenario, when people search the Internet using one of the keywords you bid on, your ad will show up at the top of the search engine rankings above the organic search engine listings.
A lot of people hear the words "online" and "advertising" and run for the hills. Advertising is too expensive, right? And, online advertising??? Forget about it. You tried that once and didn't see any results. Hang on. If you're interested in a very low cost way to increase your revenue and online visibility instantly, you'll want to keep reading.
Why PPC is different from other types of advertising
Pay Per Click ads are different from other types of advertising for a couple of reasons.
First, it is keyword based, so your ads will only be displayed to an audience that is actively searching for whatever products and services your keywords are targeting.
Second, you only pay for your ads when someone actually clicks on them and goes to your website.
Unlike traditional advertising, you're not paying a fortune to blast your ad out to thousands or millions of people through print, TV, or radio, hoping enough of the right people are reading or listening.
Keyword advertising allows you to zero in on your target market, increasing the likelihood that your message will be received by a thirsty crowd and that your ads will be successful. While, paying "per click" means that you don't have to pay to advertise to people who aren't interested.
How Much Does PPC Cost?
Let's review.
- you can get your ad on top of the search engine listings,
- your ad will only show up to people looking for what you have to offer,
- and you don't have to pay unless they are interested enough in your ad to click on it and visit your website.
Sounds expensive doesn't it? It's not. In fact, it is so inexpensive that you can get started right away at just pennies a click.
Hold on, before you get too excited...there's a catch. You knew it sounded to good to be true!
The Anatomy of a Successful PPC Campaign
It takes a few things to run a successful ad campaign; however the least of these is money. To run a successful pay per click campaign, considerable research, setup, maintenance, and performance measurement are required. It's a lot of work and takes some expertise.
If you don't properly set up and manage your PPC campaign, you'll probably lose money. If you tried a PPC campaign on your own already and didn't see results, you probably didn't have the knowledge or time required to make it work. That's where we come in.
Here's what we do:
- Research and select the best keywords for your business based on popularity, competition, your target audience, and estimated bid price of each keyword
- Size up the competition and determine the best possible bid amounts for each keyword, so you can get the most clicks for the best value
- Write highly target, effective, and optimized online ads to get the browser's attention and drive traffic to your site
- Set up your account, creating ad groups to display the right ads to the right people and allow you to track the results and measure everything
- Build compelling landing pages (the pages that your ads will take the visitor to) that prompt visitors with proven call-to-action statements
- Measure your click through rates (how many people clicked through to your site), your conversion rate (how many visitors became buyers), and a host of other information to improve your ROI
- Continually monitor your bids, changing them automatically to give you the highest possible ranking at the lowest possible price
Does PPC Work?
Absolutely! We have taken over campaigns for clients and doubled their leads while at the same time, cut their ad costs in half. We have implemented campaigns for other clients that return over 10 times what they spend every month on PPC ads and our services combined. While we can't promise such astounding results for every client, we can promise that PPC ads do work...if they're done right.
Additionally, PPC advertising gives you incredible insight into your market, what keywords work for you, what ads work best, and what your customers are responding to on your website. It is the perfect companion to a natural search engine optimization campaign and a very inexpensive way to build brand recognition.
100% Measurable
Best of all, PPC advertising is 100% measurable, meaning you can track, analyze, and measure the results of your advertising efforts. No more spraying ads around and hoping the phone rings more often.
Get Started
If you're ready to start an effective, low cost advertising program or simply need more information, contact us. A Certified Online Advertising Professional will be more than happy to speak with you.
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