How Much Does PPC Cost?
We covered in greater detail what the pay per click advertising companies like Google, Yahoo, and MSN charge to advertise here. However, to run a successful PPC advertising campaign, you will need to invest a little bit of money to have a professional ad campaign set up and maintained for you. Doing so will increase your chances of running a successful ad program and increasing your return on investment exponentially.
PPC Management Cost Overview
Some pay per click management services charge a percentage of your PPC ad spend per month or require long term service contracts.
TechMark Consulting only bills you a flat rate to set up and manage your PPC ads. Basically, this covers our time and the costs of the technology we use. We have found this arrangement is more beneficial to small and medium sized businesses.
We require no contract or commitment on your part. Almost all of our clients choose to work with us each month because of the value they receive. Service can be cancelled at any time after the first month. We even offer a 30-day money back guarantee for companies who currently are performing search advertising on their own - if we can't improve your results in 30 days, we don't deserve your money!
Getting Started with PPC
We offer our exclusive PPC FastTrack™ program specifically designed for small and medium-sized organizations who are new to PPC ads. This program is suitable for companies who plan on spending up to $1,000 per month on PPC ads.
The typical company in our FastTrack™ program will not require custom landing pages, needs only a few ad groups, and plans to advertise with only one PPC provider (e.g. Google, Yahoo, MSN). We customize every campaign from scratch, so we can help determine the PPC management campaign that is best for your business.
What is included in the FastTrack™ PPC Program
- Consultation
- Website Analysis
- Competitive Analysis
- Keyword Research
- Select Keywords and Set Bid Amounts
- Set up of one PPC account (Google AdWords, Yahoo Search Marketing, MSN AdCenter, etc)
- Separation of keywords into logical ad groups (typically up to four ad groups)
- Custom ads for each ad group
Investment Required for FastTrack™ PPC Setup: $499
PPC Ad Maintenance, Bid Optimization, Results Tracking, and Reporting
Maintenance of pay per click advertising is essential to long term success. Although it is optional, we highly recommend you allow us to manage your PPC ad campaign on a continuous basis.
Setting up a PPC program and not maintaining it, not tracking and measuring the results of your campaign, and not getting accurate and timely reports will not tell you what is working, what is not working, and will not tell you how to continually improve your PPC marketing campaign to increase your revenue.
For FastTrack™ PPC clients, we charge a flat monthly maintenance fee.
What is included in the maintenance:
- Daily Bid Optimization - Using advanced software and human expertise, we will monitor the bid amount of each of your keywords and compare it to your competition. The software will adjust the bid amounts for all your keywords to achieve maximum ranking for the lowest cost. While our experts will adjust your ad frequency and pricing to make sure you invest in your most effective ads. Here is a a more detailed explanation of bid optimization.
- Monthly Keyword analysis, recommendations, and adjustments
- Monthly Ad Performance Report, recommendations, and ad revisions as needed
- Monthly Ad Conversion Reports (if we are also providing web analytics)
- Consultation and Support
Monthly Investment Required for FastTrack™ PPC Maintenance: $249
Setup and Management for Larger or More Complex PPC Campaigns
For companies and organizations who have a monthly online ad budget greater than $1,000 per month or require more intensive management and setup we will customize an effective and affordable PPC campaign to meet your specific objectives.
Outsourcing Your Current PPC
If you're frustrated by the time and hassle of trying to manage your own PPC campaign or just simply not happy with the return on your ad spend...don't give up! Let us help you. Give us 30 days. If you're not happy with the time you save and the additional money you make, we'll refund 100% of any fees we charge.
PPC for Seasonal Businesses
Pay per click advertising is one of the best ways for seasonal businesses to advertise and target their customers exactly when they need to? PPC campaigns can be run at any time and for any duration. Your ad spend can be increased or decreased within minutes to reflect the seasonality of your business.
Ready to start an effective, low cost advertising program or simply need more information?
Contact us today! A Certified PPC Advertising Professional will be ready to help you start increasing your revenue.
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