Internet Marketing - Increasing Web Traffic and Beyond
There is only one goal to keep in mind when using the Internet to market your business: make money.
On the surface, that statement may sound a little shallow. Yes, there are more iimportant things in life than money, but we're talking business here...and eventually (or hopefully sooner)...you need to make some dough. And, while you may have more specific objectives in mind, such as building brand awareness, increasing subscribershiip, reaching and helping more people, or just becoming famous...these are all just forms of "currency." Let's just keep it simple and assume you're reading this because you want your business to make more money.
OK, so how do you do that? The answer probably has not changed since the dawn of time: sales and marketing.
Using Your Website to Drive Online and Offline Sales
If you're over 30, you may have noticed that the world has changed a lot over the years. People are using computers in one form or another to do pretty much everything. Here's a few recent statistics and trends to get you thinking about the power and potentiall of marketing your business using the Internet:
- Over 210 Million people use the Internet in the United States alone - 70% of the total population. That's pretty much everybody once you exclude infants, the incarcerated, and other population groups. (1)
- Over 80% of Internet traffic comes from search engines such as Google, Yahoo, MSN, or Ask.com. That's almost 170 million people out there actively looking for your product or service. (2)
- 63% of people searching for products purchase them offline (e.g. come into your store or call you on the phone). In other words, search engines aren't just for online businesses. (3)
- Businesses that use the Internet grow 46% faster than businesses that don't. (4)
- There is no other form of marketing or sales with a higher return on investment (ROI) than Internet Marketing (search engine optimization, pay per click, e-mail). (5) (6)
- It is no longer necessary to have your ads make the sale. Traditional and expensive advertising methods such as TV commercials, radio ads, print ads, and direct mail are now being used to drive audiences to the advertiser's website. Why? Because for most products and services, a website is the preferred and most effective way to convert prospects to customers. Just our own obersvation. If you don't believe us, look at how less descriptive ads are these days and how often they tell you to visit their website for more information.
Internet Marketing Services - More than Just a #1 Ranking
We provide comprehensive Internet Marketing services to allow you to leverage the power and potential of the web to reach millions of people and increase your business.
While we do focus heavily on search engine optimization, our goal is to help your company to be more profitable. A top search engine ranking does not make that a reality. You want more qualified traffic. You want to convert more of that traffic to actual business, you want more leads and more sales. You need a strategy to accomplish these objectives while also providing your company the best return on its investment. If your company is making money, do you really care where your web and foot traffic come from (other than for analytical purposes to continue to improve your marketing campagin)?
Like we said, you need a strategy. We offer the following solutions:
- Internet marketing strategy, research, and planning
- Search engine marketing and optimization
- Online advertising solutions - pay per click ads
- Effective web design to increase business
- e-Commerce solutions
- Web Analytics
- Expert business and marketing consultants
Contact us today to start building a more profitable business.
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